In March 2025, the Outdoor Advertising Association of Asia and Pacific (OHAAP) made a significant impact at the International Sign and LED Exhibition (ISLE) held in Shenzhen, China.
A delegation of 30 enthusiastic OHAAP members, representing a diverse array of companies in the outdoor advertising sector, gathered to explore the future of out-of-home advertising through cutting-edge technology and innovative display solutions.
The ISLE Exhibition, sprawling across four expansive halls, showcased an impressive lineup of suppliers specializing in LED screen displays, system integration, and various other technologies that are shaping the landscape of outdoor advertising.
Attendees were treated to a remarkable array of products that illustrate the evolution of visual communication and the integration of advanced technology in advertising strategies. One of the highlights of the trip was a visit to the renowned Unilumin factory, known as one of the largest manufacturers of LED screens in the world.
The OHAAP delegates were taken on an engaging and immersive tour of the showroom, where they witnessed firsthand the technological breakthroughs and practical applications of state-of-the-art LED displays. The live demonstrations of real-time onscreen content left a lasting impression, showcasing the incredible potential of LED technology in enhancing audience engagement and advertising effectiveness.
Overall, the ISLE Exhibition served not only as a platform for networking and collaboration among industry leaders but also as a source of inspiration for OHAAP delegates. The experience has reinforced their commitment to embracing innovation and staying at the forefront of the ever-evolving out-of-home advertising landscape. As the delegates returned home, they carried with them new ideas and insights, eager to apply their newfound knowledge in their respective markets.
