Welcome to the Out-of-Home Advertising Association of the Philippines (OHAAP), the revitalized collective dedicated to showcasing the power and potential of outdoor advertising in our vibrant nation.
We are passionate about helping businesses connect with their audiences in innovative and impactful ways through the dynamic world of out-of-home advertising.
At OHAAP, our mission is to promote and advance the growth of the OOH media industry through responsible and ethical practices, guided by self-regulation, in service of the advertising industry, our communities, and the nation.
We believe that outdoor advertising is not just a medium; it’s a vital part of the urban landscape that engages consumers where they live, work, and play.
We envision to be the leading and trusted authority in out of home media, advocating excellence and ethical practices to shape a better future for the advertising industry and society.
Likewise, we envision a flourishing outdoor advertising sector that embraces creativity and leverages technology, creating memorable experiences for consumers and meaningful connections for brands. Through collaboration, transparency, and a commitment to excellence, we aim to elevate the standards of outdoor advertising in the Philippines.
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The Out-of-Home Advertising Association of the Philippines (OHAAP) was established in 2018 as a revitalized embodiment of the long-standing Outdoor Advertising Association of the Philippines (OAAP) established in 1964.
With a rich history dating back several decades, the OAAP has long been a cornerstone of the outdoor advertising industry, providing vital support and advocacy for its members. As the advertising landscape evolved and the demands of consumers shifted, the need for a more adaptable and forward-thinking approach became evident.
In response to these changes, the OAAP underwent a transformative rebranding, emerging as OHAAP. This new identity signifies not only a modernization of the association but also a renewed commitment to championing the interests of its members in the rapidly changing realm of out-of-home advertising.
Since its formation, OHAAP has focused on advocating for best practices, promoting innovation, and educating its members on the latest trends and technologies in the industry. By fostering collaboration and facilitating networking opportunities, OHAAP has positioned itself at the forefront of the outdoor advertising sector in the Philippines.
Today, OHAAP stands as a unified voice for outdoor advertising, dedicated to enhancing the effectiveness and reputation of the industry while embracing the opportunities of the future. With a strong foundation and a dynamic vision, OHAAP continues to lead the way in shaping the future of out-of-home advertising in the Philippines.
