Why Outdoor Advertising Should Be Part Of Your Media Mix
Outdoor advertising, also known as out-of-home (OOH) advertising, refers to any type of advertising that takes place outside of a home or business. This can include billboards, bus shelters, and other types of signage that are visible to the public. In the Philippines, outdoor advertising also known widely as Out-Of-Home Media (OOH), is considered as […]
OHAAP Remembers Venus Navalta. Media Industry Icon. OOH Media Advocate and Ally
REST IN PEACE + MS. VENUS NAVALTA The Officers and Members of the Out-of-Home Advertising Association of the Philippines (OHAAP) are deeply saddened to hear about the sudden demise of +Ms. Venus Navalta. We had the honor to know her and had the greatest respect for her. Hard to fill-up the void of the […]
OHAAP Directors Meet with Presidential Spokesperson Harry Roque
OHAAP Directors Meet with Presidential Spokesperson Harry Roque
Out-Of-Home Advertising Association of the Philippines Displays COVID19 Info Messages on LEDs
LED by DOOH.ph LED by CityAds The industry organization for out-of-home media and advertising, the Out-of-Home Advertising Association of the Philippines (OHAAP), has been busy spreading important information about COVID19. Although there have been less viewers of billboards and LED signage these days, owing to the quarantine, messages pertaining to the fight against COVID 19 […]
